Snapple
FSU's National Student Advertising Competition campaign for Snapple. I served as an Art Director and successfully got my mother hooked on diet peach tea.
Our team was tasked to help increase brand awareness and drive sales throughout the country.
The campaign we created centered around the tagline "Make It Pop" which is able to show how popping open a Snapple is the best way to capture the bright spot of your day.
Instead of shying away from what makes Snapple different, we’re reclaiming the uniqueness of the brand. Every person has a reason to pop and so does Snapple. The pop energizes consumers and Snapple’s opportunity to claim their ultimate prize – their identity.
Check out the full plans book here
T.V. Spots
Make it a Show
Make it a Duet
In this spot, we take a light-hearted look at an ordinary driver who makes an unexpected friend. He thinks his favorite show tune is playing but he gets put to shame when a burly biker belts it better than he can.
For this spot, we follow the journey of a 9 to 5 worker with an after hours passion for ventriloquism. The juxtaposition of Ted’s work life and his eccentric hobby showcases what makes him pop.
Message in a Bottle
In an effort to further connect New Yorkers with the brand to maintain sales volume in New York and reinforce frequency of purchase, a Snapple street team will hit the five boroughs and hand city residents an unforgettable message – a message in each bottle. Each message will ask consumers to complete an activity that brightens their own day to interrupt an otherwise ordinary afternoon. The fun video will be available to view on Facebook, Twitter, and Instagram.
Digital Media
Pandora Interactive Ad
To position Snapple as the best choice in the drink marketplace, a tower of empty water bottles and soda cans will be able to be knocked down by selecting one of four fruits. The user will select a fruit and it will be launched to knock over the tower. When this happens the copy, “Water and soda are foul balls”, will appear. This will be followed by the copy, “Snapple is a knockout” and the participant will be presented with a first place prize– a Snapple flavor that corresponds with the fruit they chose to throw.
"Caps Off to You" Synced Ad
This synced ad execution will showcase Snapple’s charitable Caps Off to You promotion by depicting bottle caps rolling and turning into a variety of change, showing that by purchasing Snapple you will be able to make a difference.